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NPD: Half of US homes have at least one connected TV device

Lots of connected devices in US households, NPD survey finds
By: Michael Hatamoto | Connectivity & Communications News | Posted: Aug 27, 2015 12:35 am

During Q2 of 2015, half of US Internet homes now have at least one connected TV device, according to a report from The NPD Group. The statistic includes connected TVs, video game consoles, streaming media players, and Blu-ray players able to connect to the Internet.




45 percent of TVs sold in the second quarter supported apps, a drastic increase from 34 percent in 2014 and 24 percent in 2013. Not surprisingly, Netflix is the most commonly used video service among connected TVs, ahead of YouTube, Amazon Prime, Hulu and HBO GO.


"We're living in the Golden Age of TV where significant investments are being made in developing original series," said John Buffone, executive director of connected intelligence at NPD. "This is being enabled by growth in online services such as Hulu and Amazon Video as well as industry leading TV networks benefitting from the large pay TV subscriber base and fast developing over-the-top audience that uses apps on TV."


"The collaboration between TV manufacturers and content providers is imperative to keeping the connected TV ecosystem growing, both through devices and content."


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