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Movie studios still trying to sort out how to embrace virtual reality

Wild west of movie production? VR
By: Michael Hatamoto | Virtual & Augmented Reality News | Posted: Aug 20, 2015 9:20 pm

Virtual reality has great potential in the movie industry, but it looks like no one really has a clear idea on how to implement the emerging technology. Very few consumers own a VR headset, and with even more VR products expected to hit the market over the next year, movie studios are doing their homework.




"We have a chicken and egg situation," said Maxwell Planck, co-founder of Oculus Story Studio, while speaking during the SIGGRAPH CG conference, as reported by The Hollywood Reporter. "We think amazing content needs to be made, but we have to inspire you to start to do this."


To get the job done, new solutions such as review tools, previsualization tools, and animation methods are required - among other things - so a lot of tinkering must be done.


"Ultimately, we all want a 'choose your own type of adventure,'" said Lou Pecora, a Visual Effects Supervisor at Digital Domain. "That's the exciting thing that I can't wait for." Pecora also described VR movie production the "wild west," and understands the need for established VR hardware, 360-degree 3D cameras and new software tools.


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