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Movie studios still trying to sort out how to embrace virtual reality

Wild west of movie production? VR

Michael Hatamoto | Aug 20, 2015 at 4:20 pm CDT (1 min, 7 secs time to read)

Virtual reality has great potential in the movie industry, but it looks like no one really has a clear idea on how to implement the emerging technology. Very few consumers own a VR headset, and with even more VR products expected to hit the market over the next year, movie studios are doing their homework.

Movie studios still trying to sort out how to embrace virtual reality |

"We have a chicken and egg situation," said Maxwell Planck, co-founder of Oculus Story Studio, while speaking during the SIGGRAPH CG conference, as reported by The Hollywood Reporter. "We think amazing content needs to be made, but we have to inspire you to start to do this."

To get the job done, new solutions such as review tools, previsualization tools, and animation methods are required - among other things - so a lot of tinkering must be done.

"Ultimately, we all want a 'choose your own type of adventure,'" said Lou Pecora, a Visual Effects Supervisor at Digital Domain. "That's the exciting thing that I can't wait for." Pecora also described VR movie production the "wild west," and understands the need for established VR hardware, 360-degree 3D cameras and new software tools.

Last updated: Apr 6, 2020 at 08:32 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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