Microsoft is excited about the idea of cross-platform gaming between the PC and Xbox One, backward compatibility, and other features unavailable to the Sony PlayStation 4.
"For a long time we've had PC gamers and console gamers who weren't really able to play together," said Kudo Tsunoda, Xbox executive, in a statement to GameIndustry International. "That's why cross-play is still such a powerful idea. You should be able to play what you love, and play together, regardless of what device you're playing on. It's about connecting people."
The PS4 has steadily outsold the Xbox One, but Microsoft hopes the recent launch of Windows 10 - and backward compatibility among other upgrades - will help entice gamers. It's far too early to tell if these recent changes will help boost Xbox One unit sales, but it looks like Microsoft is quite optimistic about the future.
"It's a really unique value that only we can offer. You still need very gamer-focused values, but there's lots of things you can do with our technology. We've really got a lot more going on [than our competitors]. We're doing things that can't be done on any other console."