Activision Blizzard may have released its latest "Fury of Hellfire" expansion on June 23, something that the publisher says "helped stabilize the subscriber number towards the end of the quarter" but subscriber numbers on World of Warcraft are dropping to new lows.
World of Warcraft now has 5.6 million subscribers as of June 30, but Blizzard President Mike Morhaime noted that the Warlords of Draenor expansion had more players returning to the game than any previous expansion. Morhaime also noted that the company is aiming to increase the pace of content going into the future to keep gamers' interest high on the game, and he's also confident that the World of Warcraft movie being released next year will bring in more players.
When the Mists of Pandaria expansion was released, World of Warcraft subscriber numbers dropped to 6.8 million, but with an exodus of an additional 1.2 million players, World of Warcraft is definitely not as popular as it used to be.
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