Disney CEO Bob Iger sees a time when ESPN is available a la carte direct to consumers, with more viewers interested in cutting the cord. However, Iger is aware of declining revenue generated from traditional subscriptions, and finding new ways to cater to viewers is important.
"Technology is the most disruptive force that so-called traditional media is facing," Iger recently said while speaking on CNBC's "Squawk Box." "[But] while the business model may face challenges over the next few years, long term for ESPN, they'll be fine."
Don't bother talking about price, as it "would be conjecture at this point." The service won't be available any time soon, and it'll probably take at least five years before the service is available - well, unless there is additional erosion to cable and satellite bundles.
Iger's statement must be scary news for traditional cable and satellite providers, with more services available a la carte.
Last updated: Apr 6, 2020 at 08:33 pm CDT
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