It looks like mobile users are gobbling up huge amounts of mobile data, with the market estimated to reach 52 million terabytes in 2015, a whopping 59 percent year-over-year increase, according to the Gartner research group. Not surprisingly, Gartner believes the market will continue to evolve - and increase through 2018.
"Mobile data traffic is soaring worldwide, more than tripling by 2018," said Jessica Ekholm, research director at Gartner. "New, fast mobile data connections (3G and 4G) will grow more slowly, from 3.8 billion in 2015 to 5.1 billion in 2018, as users switch from slower 2G connections and consume more mobile data."
To help adapt to the changing market, Gartner recommends communication service providers (CSPs) "rethink" their data caps. During a recent survey, 36 percent of US respondents said they would wait until they arrived to a Wi-Fi area to download apps, stream video, or carry out other activities that require a large amount of data.
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