Companies hope using VR can help highlight distracted driving dangers

Using VR to demonstrate dangers of distracted driving.

| Jul 21, 2015 at 9:45 am CDT

Wireless carrier AT&T will work with Samsung, Google and Bose to create a new virtual reality demonstration to highlight the dangers of distracted driving. As part of the "It Can Wait" distracted driving campaign, AT&T wants to get the attention of younger drivers.

Fifty-eight percent of drivers from 18 to 29 years of age text while driving, with 48 percent admitting to browsing the Internet, and 30 percent accessing social media, according to a recent Distracted Driving Study from State Farm. Unfortunately, those aren't surprising statistics, and it looks like about 60 percent of auto accidents that have at least one young driver is influenced by driver distraction.

During its 100-city summer tour, AT&T will be showing off new VR demonstrations using the Samsung Gear VR headset - and 100,000 Google Cardboard viewers will also be given away to attendees.

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Last updated: Jun 16, 2020 at 04:29 pm CDT

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