Now that AMD has launched its new Radeon R9 Fury, something we were very impressed with in our review of the SAPPHIRE Tri-X R9 Fury, NVIDIA's add-in board (AIB) partners are very silently dropping their pricing on the GeForce GTX 980 Ti and GTX 980 cards.
When NVIDIA launched the GeForce GTX 980 Ti, it dropped the pricing of the GTX 980 from $549 to $499, but the price has been dropped to $479 after the Fury launched. The GTX 980 Ti has been dropped to $629, down $20 from its MSRP of $649. This brings AMD to the point where they have to look at the price of their Radeon R9 390X, which is priced at $429 or so on Amazon.
It's an interesting turn, and while it's only $20, every little bit helps.