GoPro CEO: VR 'is a whole new experience' for consumers

It looks like GoPro is a fan of VR!

Published Wed, Jul 8 2015 4:32 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

GoPro is best known to consumers for action cameras, but isn't shying away from virtual reality, drones, and other emerging technologies. The company's CEO has a feeling that VR isn't an outright gimmick like 3D, and they should be able to nurture first-time customers.

GoPro CEO: VR 'is a whole new experience' for consumers |

"[VR is] gonna open up all kinds of viewing experiences and expand the lifespan of content," said Nick Woodman, CEO of GoPro, in a statement to Mashable. "VR is a whole new experience that can fully transport someone into another experience."

Woodman believes GoPro can stay in front of the camera competition when it comes to VR, with possible 360-degree VR recording possible one day in the future.

GoPro wants to build longevity by creating new products that give owners the chance to create and share their own unique video content. The quick ability to upload videos online to YouTube, Facebook, and other locations is important - and GoPro will be ready to utilize new technologies.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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