GoPro is best known to consumers for action cameras, but isn't shying away from virtual reality, drones, and other emerging technologies. The company's CEO has a feeling that VR isn't an outright gimmick like 3D, and they should be able to nurture first-time customers.
"[VR is] gonna open up all kinds of viewing experiences and expand the lifespan of content," said Nick Woodman, CEO of GoPro, in a statement to Mashable. "VR is a whole new experience that can fully transport someone into another experience."
Woodman believes GoPro can stay in front of the camera competition when it comes to VR, with possible 360-degree VR recording possible one day in the future.
GoPro wants to build longevity by creating new products that give owners the chance to create and share their own unique video content. The quick ability to upload videos online to YouTube, Facebook, and other locations is important - and GoPro will be ready to utilize new technologies.