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Jaguar R&D chief isn't interested in creating full autonomous vehicles

Don't expect Jaguar to jump onto the autonomous vehicle bandwagon.

Published Thu, Jul 2 2015 3:26 PM CDT   |   Updated Mon, Oct 19 2020 8:16 PM CDT

Luxury automaker Jaguar is working on introducing autonomous functionality to vehicles, but don't expect a full self-driving car anytime soon. Ultimately, Jaguar wants humans to be in control and able to drive their own vehicles while behind the wheel.

Jaguar R&D chief isn't interested in creating full autonomous vehicles | TweakTown.com

"We don't consider customers cargo. We don't want to build a robot that delivers the cargo from A to B," said Wolfgang Epple, R&D chief at Jaguar, while speaking to the media during a recent UK press event.

Instead, Jaguar wants to include semi-autonomous feature in vehicles, boosting driver comfort and making vehicles safer. Offerings such as parking-assist, remote control functionality via smartphone, lane-assist, and other technologies seem to have drawn more interest from engineers at Jaguar.

Automakers are racing to develop autonomous vehicles, with BMW, Mercedes-Benz, Ford, Toyota, Tesla, Google, and other companies dumping more money into autonomous R&D.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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