Nike is embracing virtual reality and recently published a video that allows soccer fans to "experience the Neymar Jr. Effect in virtual reality." To get the full immersive experience, Nike recommends using a Google Android smartphone paired with a Cardboard headset.
Despite being only 23 years old, Brazilian soccer superstar Neymar, who currently plays for Barcelona, is one of the best players in the world. This is a clever marketing effort by Nike, which allows viewers to use the 360-degree video view on mobile devices or a PC, but the virtual reality aspect is the most interesting.
"To view in virtual reality with your Cardboard headset on your Android device, open this link in the YouTube app, then tap the cardboard headset icon in the bottom right to switch into virtual reality viewing mode. Place your phone horizontally in the headset and look inside."
Some people see VR as nothing more than a gimmick, and while early uses for the emerging technology remain scarce, it's great to see Nike pushing the boundaries a bit.