Ford announced it has created a new global team focused on researching and developing autonomous vehicles, while also creating driver-assist technologies.
Ford has shown more focus on automatic breaking, pedestrian detection and other semi-autonomous features that can be rolled out to its vehicles. Improving these technologies can be utilized towards the ultimate goal of an autonomous Ford vehicle.
"For us, autonomous vehicles are about making the technology accessible to everyone, just as Henry Ford did with the automobile a century ago," said Raj Nair, group VP of global product development at Ford, while speaking at the company's Bay Area research lab. "Our team is now working to make this technology feasible for production."
Although Ford isn't as far along as GM, Audi, Tesla, Mercedes-Benz and other companies in regards to autonomous vehicle technology, Ford hopes to make autonomous vehicles available to the masses. Some automakers said 2020 is the projected year of autonomous vehicle launches, however, Nair didn't offer a timetable.