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Survey: Apple Watch still has a lot to do to win over consumers

Survey finds Apple Watch still isn't a slam dunk with consumers

By Michael Hatamoto from Jun 15, 2015 @ 21:45 CDT

The Apple Watch has given the smartwatch sector and wearables industry a boost, but there is still plenty of work left to be done, according to a survey from UserTesting. In its survey, 38 percent of users said they would recommend it, while 35 percent were passive and 27 percent had negative experiences.

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Watch owners seemed most frustrated by third-party apps that have proven to be rather clunky - and despite the Apple Watch showing great potential - there are significant performance problems that must be addressed.

"These survey results are not overwhelming," said Michael Mace, VP of mobile at UserTesting, in a statement published by Forbes. "If Apple wants people to get excited and recommend heavily, it needs to get additional hooks. Third-party apps will be the best way."

Apple is ironing out app problems that its customers are reporting, but this will likely be an ongoing issue. The smartwatch isn't a necessity for consumers, and is more of a "want," according to a previous survey.

NEWS SOURCES:Forbes.com, Ginsberg.io


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