The NFL is broadening its horizons a bit by expanding to live streaming, and will partner with Yahoo to get the job done. Yahoo won a bidding process and the first live streamed game will be the Buffalo Bills vs. Jacksonville Jaguars, scheduled for Oct. 25 in London. It's unknown which companies Yahoo outbid, but it's likely Google's YouTube service was one of them.
Even though cord cutting has become more prevalent in recent years, many subscribers don't abandon their cable or satellite service due to live sports. However, sports leagues in the United States are beginning to embrace online video - but the NFL is notorious for blacking out local teams from streaming services, forcing football fans to keep some type of subscription.
"We're thrilled that the NFL has chosen Yahoo for this historic opportunity," said Marissa Mayer, CEO of Yahoo, in a public statement. "It marks a significant change in the way users can access this amazing content."