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Netflix reportedly testing movie trailer playback before content plays

Netflix currently testing various advertising formats
By: Michael Hatamoto | Online Video News | Posted: Jun 3, 2015 1:30 am

Netflix is a streaming service that requires viewers pay a monthly subscription, and has been careful to keep ads away from members. However, the company is reportedly interested in displaying movie trailers prior to streaming some programs, according to reports.

 

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The idea of third-party ads on Netflix obviously isn't making many subscribers happy - despite it being a long rumored possibility - as the US company is increasing members, but struggling to boost its net profit.

 

"We are not planning to test or implement third-party advertising on the Netflix service," according to a statement published by BBC. "For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that."

 

Following a public backlash, Netflix CEO offered this statement in a recent Facebook post: "No advertising coming on to Netflix. Period."

NEWS SOURCES:M.bbc.com, Flatpanelshd.com

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