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Levi wants to embrace Google wearable technology into its products

A literal wearable... Google and Levi team up!
By: Michael Hatamoto | Wearable Computing News | Posted: May 30, 2015 3:35 am

Google's Advanced Technology and Projects (ATAP) group will work with Levi's on a new smart fabric that can track touch gestures. As part of the Project Jacquard program, both companies think this is a "dazzling opportunity" to help push the wearables market to a new level.




Ideally, a wearer would be able to swipe their finger over a jacket sleeve or somewhere on their pants to silence a phone, skip song tracks, and other innovative features. Levi's is the first partner for Google, and neither company announced any specific timeline for product releases.


"We cannot expect global fashion industry to change just for us even though we're Google," said Ivan Poupyrev, Director of the Technical Program Lead at Google, in a statement published by CNN Money. "We have to adapt to the textile industry."


It's going to take a large amount of research and development to move this technology from simple novelty into a real-world application - but is a small glimpse into the future.


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