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Xiaomi wants to jump into the US market, but no big risks being taken

Xiaomi wants to have a bigger footprint in the United States, but isn't willing to gamble heavily
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: May 30, 2015 12:45 pm

Chinese electronics company Xiaomi wants to have a larger presence in the United States and other lucrative markets, but doesn't want to make any foolish mistakes. Xiaomi wants to make sure it has a customer service department and other necessary infrastructure in place before blindly selling higher-priced electronics to consumers.




The company quietly launched the Xiaomi Mi store in the US and Western Europe, quickly selling out of devices - no smartphones or tablets available just yet - with low-priced headphones, fitness trackers and battery packs available.


"We are working on it," said Hugo Barra, VP of International at Xiaomi, while speaking during the Code Conference. "We don't have a set plan... we haven't picked a date yet."


The Mi store is the first step in new markets, and it looks like the United States will be no different. Even with the US smartphone and tablet markets both heavily saturated, it will be curious to see if Xiaomi will be able to compete with Samsung, Apple, and other more established manufacturers.


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