Even with more people using their smartphones and tablets to browse the Internet, there is plenty of life left for the desktop market. Desktop traffic remains strong during weekdays, while mobile browsing is increasingly in the morning and evening, according to the comScore research group.
More users are browsing the Internet from mobile devices, but desktop Web usage isn't actually decreasing - and has been stable over the past two years. This is a strong sign for advertisers, as it looks like mobile browsing might actually help boost desktop traffic.
"The key to remember is that percentages are not zero-sum," said Tony Haile, CEO of the Chartbeat online analytics, in a statement to the Wall Street Journal. "You can have mobile growing to 50% of your traffic and desktop traffic remaining healthy."
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Last updated: Apr 6, 2020 at 08:35 pm CDT
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