Smartphone sales during Q1 topped 336 million units worldwide, a strong 19.3 percent year-over-year growth, according to the Gartner research group. The rising popularity of smartphones in emerging markets helped propel the market, including in Eastern Europe, Middle East and North Africa, pushing sales forward - a massive 40 percent increase in Q1.
"During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets," said Anshul Gupta, research director at Gartner. "These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 percent during the first quarter of 2015."
Samsung has 24 percent smartphone market share, ahead of Apple (17.9 percent), Lenovo (5.6 percent), Huawei (5.4 percent), LG Electronics (4.6), and other manufacturers. Not surprisingly, Google Android was the most dominant OS (78.9 percent), ahead of Apple iOS (17.9), Microsoft Windows (2.5 percent), BlackBerry (0.4 percent), and other mobile OSes.
Manufacturers must find ways to appeal to not just the emerging markets, but more lucrative established markets - and with device saturation a major concern, there could be a great sales and marketing effort underway in the future.