Responding to increasing demand of driver-assistance and connected technologies, Audi will work with Chinese company Baidu to increase features in vehicles. Supporting smartphone and tablet connections inside of vehicles is opening the door to new business agreements between automakers and tech companies.
"We are now taking our next big step in China," said Rupert Stadler, CEO of Audi, speaking during a shareholder meeting. "The virtual and real worlds are merging."
It's a clever strategy by Baidu to consolidate its power in the Chinese Internet market, as automakers look for new tech companies to work with. Using the Baidu CarLife system, Audi will be able to provide faster data transmission into vehicles, while also providing GPS, infotainment, and other wireless functionality.