Spotify, the leading streaming music subscription service, is expanding by adding video clips and audio shows - allowing its users to listen to news, take in a podcast, or watch some video clips. The service will recommend video and audio shows for users, and will adapt so it can recommend future content.
Content from ESPN, ABC, BBC, Adult Swim, Comedy Central, Maker Studios, TBS, TED, Vice News and NBCUniversal, and other broadcast partners will be made available.
"We're bringing you a deeper, richer, more immersive Spotify experience," said Daniel Ek, founder and CEO of Spotify. "We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout the day. And we're just getting started."
Spotify Now is expanding to iPhone mobile users in the US, UK, Germany and Sweden - and other platforms and international markets are promised in the future.