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Report: Apple wanted to release TVs, and then shelved its ambitions

Apple wanted to sell consumers TVs, but put those plans on ice
By: Michael Hatamoto | Displays & Projectors News | Posted: May 19, 2015 3:35 pm

Apple originally had plans to release an ultra-high-definition (UHD) television, but those plans were put aside more than one year ago, according to a report from the Wall Street Journal. Instead, the company wants to create online TV service and its set-top box, the Apple TV, rather than create a TV.




The online TV service from Apple is expected to launch prior to the end of the year, and the new Apple TV set-top box should be outlined in June.


Investor Carl Icahn still believes Apple will launch an UHD TV sometime next year, even though Apple executives don't have TV production as a focus. "We view television's role in the living room as a strategically compelling bolt-on to the Apple ecosystem," Icahn said in a letter.


Icahn said Apple would release 55-inch and 65-inch and UHDs, which could sell up to 10 million units - generating $15 billion revenue.


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