Rdio has unveiled the Rdio Select streaming music service, a $4 per month subscription designed to undercut Spotify, Pandora, and other similar offerings.
The music industry standard for monthly streaming services is around $10 per month, or music listeners can listen to ad-supported music. Rdio offers a free online radio service and $10 monthly subscription, but wants to find a new revenue stream to reach consumers unwilling to pay $10. Rdio Select would provide ad-free streaming radio stations created based on song selection, genre and user play history - and up to 25 songs that can be downloaded when no Internet connection is available.
"We're excited to reach a new group of price-sensitive music subscribers with Rdio Select and have designed the service to appeal to a wide audience," said Anthony Bay, CEO of Rdio, in a statement.
The music industry is trying to deal with a growing number of consumers interested in streaming music - and while Spotify and Pandora appear to be industry leaders, both companies are struggling to turn a profit.