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Report: Wireless carriers in Europe to block mobile ads

Mobile carriers in Europe plan to make Google suffer, with plans to block ads on smartphones

Michael Hatamoto | May 17, 2015 at 2:30 am CDT (0 mins, 45 secs time to read)

Wireless carriers in Europe could be one step closer to turning mobile ad networks sideways, as they want to block advertisements shown on smartphones. Ads shown to mobile users is a multi-billion dollar industry, so there will be a lot of jockeying for position to get things sorted out.

Report: Wireless carriers in Europe to block mobile ads | TweakTown.com

It will be extremely difficult to accurately identify data that flows on their networks, with carriers reportedly interested in installing Shine. "Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year," said Roi Carthy, chief marketing officer at Shine, in a statement published by the Financial Times.

Instead, it looks like mobile advertisers will just have to get a bit more creative while trying to reach mobile users in Europe. For example, ads displayed on Facebook and Twitter will still be allowed, and could open up a new ad pipeline.

Last updated: Apr 6, 2020 at 08:43 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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