ADATA changes up its marketing plan, sponsors racing driver

In a plight to move more into the 'mainstream' market, ADATA has just announced its sponsorship of French car racing team Auto Sport Academy through a recent press release.

Focusing on a driver by the name of Michael Benyahia, ADATA is helping this team complete its dream of winning the Formula 4 racing championship. We've seen a few technology brand sponsoring 'mainstream' sports like Intel and Samsung, but this is one of the first times we've seen a component manufacturer make the move into a public space.

Good idea or waste of marketing budget? You decide.