ADATA changes up its marketing plan, sponsors racing driver

ADATA changes up its marketing plan and sponsors French Formula 4 motorsport.

Chris Smith | May 15, 2015 at 3:26 am CDT

In a plight to move more into the 'mainstream' market, ADATA has just announced its sponsorship of French car racing team Auto Sport Academy through a recent press release.

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Focusing on a driver by the name of Michael Benyahia, ADATA is helping this team complete its dream of winning the Formula 4 racing championship. We've seen a few technology brand sponsoring 'mainstream' sports like Intel and Samsung, but this is one of the first times we've seen a component manufacturer make the move into a public space.

Good idea or waste of marketing budget? You decide.

Last updated: Jun 16, 2020 at 04:29 pm CDT

ABOUT THE AUTHOR - Chris Smith

I'm a competitive gamer and was an eSports employee. Recent changes have seen me hang up the mouse and move over to the technology world, covering all news for TweakTown, ranging from gaming news to opinion articles and the latest tech releases. Expect to see a few different articles on international eSports news and competitive game releases, as well as audio and mobile device content.