ADATA changes up its marketing plan, sponsors racing driver

ADATA changes up its marketing plan and sponsors French Formula 4 motorsport.

| May 15, 2015 at 3:26 am CDT

In a plight to move more into the 'mainstream' market, ADATA has just announced its sponsorship of French car racing team Auto Sport Academy through a recent press release.

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Focusing on a driver by the name of Michael Benyahia, ADATA is helping this team complete its dream of winning the Formula 4 racing championship. We've seen a few technology brand sponsoring 'mainstream' sports like Intel and Samsung, but this is one of the first times we've seen a component manufacturer make the move into a public space.

Good idea or waste of marketing budget? You decide.

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Last updated: Jun 16, 2020 at 04:29 pm CDT

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