Analyst: World of Wacraft still okay, even after gamers drop out

Blizzard shouldn't be worried, even with dropping subscriber numbers, according to an analyst.

| May 14, 2015 at 2:51 pm CDT

World of Warcraft (WoW) may have seen 3 million subscribers drop out of the game, but Blizzard Entertainment still is in full control, according to recent statements made by an analyst. It is extremely difficult for development studios to try to enter the paid-subscription gaming market, but it looks like Blizzard has found the way to get it done.

Analyst: World of Wacraft still okay, even after gamers drop out | TweakTown.com

"WoW is the market leader, by a landslide," said Joost van Dreunen, chief executive of SuperData Research, in a statement published by VentureBeat. "Generating still over a billion [dollars] in revenue annually, it's a juggernaut of a franchise, especially if you consider it's been around for more than 10 years."

World of Warcraft has always endured rolling amounts of subscribers, with subscribers surging after the launch of Warlords of Draenor last fall. Blizzard is focused on creating a "fun and engaging experience," and isn't as worried about "chasing numbers" - but is still something that they should be concerned about.

Last updated: Jun 16, 2020 at 04:29 pm CDT

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An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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