World of Warcraft (WoW) may have seen 3 million subscribers drop out of the game, but Blizzard Entertainment still is in full control, according to recent statements made by an analyst. It is extremely difficult for development studios to try to enter the paid-subscription gaming market, but it looks like Blizzard has found the way to get it done.
"WoW is the market leader, by a landslide," said Joost van Dreunen, chief executive of SuperData Research, in a statement published by VentureBeat. "Generating still over a billion [dollars] in revenue annually, it's a juggernaut of a franchise, especially if you consider it's been around for more than 10 years."
World of Warcraft has always endured rolling amounts of subscribers, with subscribers surging after the launch of Warlords of Draenor last fall. Blizzard is focused on creating a "fun and engaging experience," and isn't as worried about "chasing numbers" - but is still something that they should be concerned about.