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Apple willing to offer free trial to lure users to Beats Music service

To help attract music listeners to a revamped Beats Music service, Apple will offer a free trial
By: Michael Hatamoto | Business, Financial & Legal News | Posted: May 12, 2015 7:40 am

Apple wants to throw down with Pandora, Spotify, and other companies in the streaming music market, hoping its Beats Music service will win over listeners. The company is expected to offer a free trial that will range from one month up to three months, with more details after Apple and music labels agree to a deal.




Instead of offering a free, ad-supported service, Beats Music will require listeners to sign up as a member. However, a rumored feature would allow current subscribers to upload a song sample that can be shared with non-subscribers.


Apple, which once earned praise from the record industry due to booming sales with iTunes, must rebuild trust with music labels. The RIAA has insane contract agreements with Pandora and Spotify, with both companies clawing for every subscriber they have.


It's going to be a hard sell for Apple to try to convince current Spotify listeners, even free listeners, to jump onboard with Beats Music. Pricing details still haven't been finalized, so it remains a major concern to music listeners.


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