Virtual reality isn't really even here yet, and while Samsung might have the Gear VR in the retail market, the Oculus Rift is still a development kit with the consumer version arriving in Q1 2016, and HTC and Valve's collaboration on the Vive headset arriving later this year.
This hasn't stopped companies from jumping into the world of VR, with Discovery Digital Networks getting right into the VR world early. Discovery Digital Networks is "the online arm of Discovery Communications" reports AdWeek, where they have over 110 digital series "covering everything from science and technology to current events and pop culture". Discovery Digital Networks has just announced that it going to be using VR in the very near future.
Discovery Digital Studios' Senior Vice President, Conal Byrne, said: "This is one of our most innovative moves in the next year, period, across the company. We believe VR will fundamentally change the way that fans connect with your content. When you experience VR, it is like seeing the future. It is digital media at its very best".