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Uber wants Nokia's Here mapping technology, offers $3 billion

Uber offers $3 billion to acquire Nokia's Here maps technology

By Anthony Garreffa on May 8, 2015 02:31 am CDT - 0 mins, 43 secs reading time

Uber might be experiencing on and off again issues in Portland, but that hasn't stopped the ridesharing giant from bidding $3 billion to acquire Nokia's Here mapping technology, according to The New York Times.

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Multiple car manufacturers have reportedly thrown their bids into the same hat, with giants like Audi, BMW and Mercedez Benz, as well as Chinese search engine, Baidu. While Google Maps is the mapping behemoth in the US and most parts of the world, it isn't the force most think it is outside of the US. The New York Times reports that Nokia's Here technology has 80% of the in-car GPS market share.

Uber's interest in the mapping technology could lend a very big hand to Uber Pool's car-pooling market, but it will also help in the development and guidance of autonomous vehicles, taking away any future reliance on Google's technology.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:engadget.com

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