Popular tequila company Patron has introduced its "Art of Patron Virtual Reality Experience," giving customers the chance to check out its Mexican distillery using VR. The tour can be viewed using an Oculus Rift or Samsung Gear VR headset, with Patron also showing the VR demo at company events and seminars.
The tequila maker recorded its agave fields and distillery using a drone equipped with seven GoPro cameras, with binaural audio recorded so clear sound accompanies the video footage. It took six months to prepare the VR experience.
"It's relatively easy to write brand education materials or shoot a video, but that doesn't always capture the full experience," said Lee Applbaum, global chief marketing officer at Patron Spirits, in a press statement. "What we've created, using the very latest VR technology, is an authentic, intimate and unprecedented look inside our private Hacienda doors, second only to visiting in person."
Embracing VR can be a clever sales and marketing ploy for companies looking to give customers a unique glimpse of operations.