Universal Studios calls upon Nintendo to help with theme park

Universal will bring Nintendo characters and games to life at its theme parks after both companies sign an agreement.

| May 7, 2015 at 5:20 pm CDT

Universal Parks & Resorts teamed up with Nintendo to bring popular characters, games and Nintendo worlds to its Universal theme parks. This is a good move by Nintendo as the Japanese electronics company can generate additional revenue by licensing out brands such as Legend of Zelda, Mario, and others for Universal theme parks in California, Florida, Japan and Singapore.

Universal Studios calls upon Nintendo to help with theme park | TweakTown.com

Additional details about the agreement will be released by both companies in the future.

"Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters," according to a press release from both companies. "Now, for the first time, those stories and characters will be brought to life in entirely new ways - only at Universal theme parks."

Nintendo hardware sales haven't been able to keep pace with rival products from Microsoft and Sony, but Nintendo is expanding its business. In addition to breaking into mobile gaming, the company has interest in product merchandising, its extremely popular Amiibo figurines, and video content based on popular characters.

Last updated: Jun 16, 2020 at 04:29 pm CDT

NEWS SOURCES:businesswire.com, ew.com

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