iPhone 6 Plus leading phablet takeover of US consumer mobile market

Phablets continue to gobble up the smartphone market, with the Apple iPhone 6 Plus leading the way, according to Kantar Worldpanel ComTech.

| May 7, 2015 at 1:35 pm CDT

Consumers in the United States seem to want phablets, with the devices claiming 21 percent of overall smartphone sales during Q1, a steep increase from six percent year-over-year, according to Kantar Worldpanel ComTech.

iPhone 6 Plus leading phablet takeover of US consumer mobile market | TweakTown.com

The Apple iPhone 6 Plus captured 44 percent of all phablet sales during the quarter, which isn't surprising considering how many iPhone owners wanted a larger screen size. Phablets have screen sizes that are 5.5-inches or larger, with 43 percent of Apple iOS users and 47 percent of Google Android users saying it was the top reason they chose a phablet device.

Android controlled 58.1 percent of the market, with iOS in the No. 2 position at 36.7 percent - and Apple is trying to fend off Samsung in a competitive hardware fight.

Last updated: Jun 16, 2020 at 04:29 pm CDT


An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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