Navigation company TomTom wants to prepare for autonomous vehicles, trying to evolve into the top provider of technology to help self-driving cars get around.
TomTom was best known for its personal navigation devices, but struggled to keep up with Garmin and cheap competitors cutting into the market. To make matters even worse, smartphones with data plans exploded onto the market, hurting TomTom's financial outlook even more.
Google, which is developing its own autonomous vehicle, also has big ambitions in helping carmakers navigate self-driving vehicles. Expect additional partnerships to be forged in an effort to find new solutions to compete with Google - even if no one is entirely sure what will happen.
"That question is too complex to handle," said Harold Goddijn, CEO of TomTom, in a statement to Reuters. "Even if I wanted to I couldn't give you the answers, because a lot of it depends on who it is and how they want to handle it. Let's face it, our market share is not where it should be. There is an incumbent and we need to take market share away."