The tablet market is suffering, with worldwide tablet shipments enduring a second consecutive quarter of year-over-year decline, according to the IDC research group. Tablet shipments and 2-in-1 devices dropped 5.9 percent, down to 47.1 million during Q1 2015, researchers discovered.
Apple still leads the tablet market, shipping 12.6 million iPads during Q1, which captured 26.8 percent of the market. However, this is the fifth consecutive quarter of negative annual shipment growth, as Apple - just like other manufacturers - must find new ways to appeal to customers.
"The market slowdown that we witnessed last quarter is continuing to impact the tablet segment, but we see some growth areas that are starting to materialize," said Jean Philippe Bouchard, research director of the tablets segment at IDC. "Cellular-enabled tablets are outgrowing the rest of the market, providing an additional revenue stream for OEMs and mobile operators."
Looking ahead, expect Apple, Samsung, Lenovo, ASUS, and other manufacturers to focus on new growth areas, such as 2-in-1 devices and cellular-enabled products.