To help generate interest in his Tidal online music service, Jay Z will host a concert featuring songs that haven't been performed in more than 10 years. To win tickets to the Tidal X: Jay Z B-Sides concert, which will be on May 13, Tidal subscribers must submit a playlist through the struggling music service.
This is a clever marketing effort by Jay Z, after he took to Twitter to defend the Tidal music service. Even though it has support from major musicians, streaming music listeners still prefer Spotify, Pandora, Rdio, and other competing services.
Over the weekend, Tidal streamed an acoustic show featuring Jack White from Fargo, North Dakota. Tidal has 770,000 subscribers, paying either $9.99 or $19.99 per month for a subscription.
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