Streaming video service Hulu has reached an agreement with Sony Pictures TV to stream Seinfeld, agreeing to pay a little less than $1 million per episode. The financial agreement will be paid for all 180 episodes of the popular TV show, with Sony TV, Time Warner Castle Rock, Jerry Seinfeld and co-creator Larry David listed as profit participants.
Some Seinfeld episodes were available on Crackle, Sony's ad-supported streaming service, but the studio's deal with Hulu is a major deal. Hulu agreed to pay more than Yahoo, Amazon, and other video services for rights to the entire video catalog. Netflix purchased rights to stream Friends, and reportedly helped boost viewership, according to industry insiders.