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Seattle startup Unikrn banks on rising popularity of eSports

Unikrn banking on eSports, creates betting ecosystem

Michael Hatamoto | Apr 28, 2015 at 8:20 pm CDT (0 mins, 50 secs time to read)

Unikrn, a Seattle-based startup with a focus on creating a unique eSports ecosystem, will allow gamers to bet on organized, sanctioned eSports competitions - and will feature live viewing, discussions and competitive odds directly on its website.

Seattle startup Unikrn banks on rising popularity of eSports | TweakTown.com

Sood, the co-founder and CEO of Unikrn is best known as founder of VoodooPC and the former GM of Microsoft Ventures, and he teased additional details about Unikrn for weeks to go. The Unikrn Arena is designed to provide a safe betting atmosphere, while Unikrn and Tabcorp helped work out legal issues, betting and gaming matters, and liquidity to improve stability.

Unikrn's platform has been in development since last November, and the company has raised $3 million with over $5 million committed, according to Sood.

"eSports is one of the largest sports globally, attracting viewer numbers that are on par with traditional sports such as American football and basketball," said Sood. "We couldn't have found a better partner than Tabcorp to drive innovation and bring wagering to the fast-growing eSPorts market."

Last updated: Apr 6, 2020 at 08:43 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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