Victorinox, the original Swiss army knife maker, will launch its first smartwatch by the beginning of 2016, according to the company CEO.
"Our concept is something approaching a smartwatch," said Carl Elsener, Victorinox CEO, in a statement to Reuters. "We're looking for the opportunity to expand the functions of our watches. But at the same time the watch must have a long lifespan compared to a mobile phone or a computer."
Traditional watch makers and other consumer product companies are trying to find ways to cater to an increasingly digital customer base. Although some companies want to release full smartwatches, others are choosing to add select digital features that may be appealing to wearers.
Swatch will add programmable chips into watches while not necessarily creating a full smartwatch - with Tag Heuer promising a smartwatch available before the end of the year.