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Report: Global mobile ad market to top $100 billion in 2016

New report predicts mobile ads will top $100 billion in 2016
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Apr 2, 2015 2:35 pm

Consumers transitioning to mobile phones has led to a surging market for online advertising, with eMarketer predicting the market will reach $100 billion worldwide in 2016. This is a fast turnaround because it was only a couple years ago when some wondered if mobile ads would be viable long-term.




The eMarketer estimate of $101.37 billion in 2016 would be a massive 430 percent year-over-year increase - and the market will only continue to grow. Following current trends, the niche industry could balloon up to $196 billion by 2019 with the United States and China leading.


The current mobile Internet ad spending market is dominated by the United States, with $18.9 billion of the $42.6 billion market - ahead of China ($7.36B), UK ($3.70B), Japan ($2.75B), and Germany ($1.31B).


Consumers will have to get used to mobile ads, which won't disappear, but hopefully won't be intrusive and overburdening for mobile users.


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