Apple Pay helped bring attention to the mobile payments market, but the company must deal with a few different problems that shoppers and retailers are now reporting. Two-thirds of Apple Pay users say they've had problems at checkout, with repeat usage suffering because of these problems.
Half of consumers visited a merchant said to be accepting Apple Pay but could not pay using the mobile payment system - and many don't want to bother trying again. Since 66 percent of iPhone 6 and 6 Plus owners signed up for Apple Pay, according to Phoenix Marketing International, this is something that Apple will likely try to correct as quickly as possible.
"They've created demand, but it can't be fulfilled," said Greg Weed, director of Phoenix Marketing International, in a statement to Bloomberg. "To make it more difficult to use or to create any uncertainty in your customer base as to whether it's going to work is just going to slow it down."
Major US banks and credit card companies have stepped up to support Apple Pay, hoping to help develop mobile payments.