Automakers are embracing technology in vehicles, while creating lucrative partnerships with tech companies in Silicon Valley. Companies are interested in manufacturing smarter vehicles, and traditional auto companies don't want to be caught out in the emerging trend.
Software reportedly accounts for up to 25 percent of vehicle manufacturing now, according to the IHS Automotive industry researcher - and automakers are adding connected features at a fast pace.
"What happened with the mobile industry with the smartphone is about to happen with the car," said Jen-Hsun Huang, CEO of NVIDIA. "Your car is going to be one delightful computer rolling down the street."
Looking ahead, the emergence of self-driving features - and fully autonomous vehicles - also has created new partnership opportunities in Silicon Valley. Google, Apple, and other Silicon Valley companies want to spend more time and money researching vehicles, so automakers want to give them a helping hand.