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IDC: Wearables market to reach 45.7 million shipped in 2015

The wearables market is changing, but that isn't necessarily a bad thing

Michael Hatamoto | Mar 30, 2015 at 11:00 am CDT (0 mins, 47 secs time to read)

The wearables market is evolving as new vendors, devices and consumer knowledge help push the industry forward.

IDC: Wearables market to reach 45.7 million shipped in 2015 | TweakTown.com

Manufacturers will ship 45.7 million units this year, a 133.4 percent growth from 19.6 million units year-over-year, according to the IDC research group. In addition, shipment volumes will reach 126.1 million units by 2019 - as more consumers show faith in adopting wearables.

"The explosion of wearable devices was clearly led by fitness bands, which until recently commanded prices that provided comfortable margins, but those days are changing," said Ryan Reith, program director of the IDC worldwide quarterly device trackers program. "The price of these fitness bands have come down so significantly in some markets that smartphone OEMs are now bundling them with smartphones at little cost."

"Meanwhile, the market is quickly shifting toward higher-priced devices that offer greater functionality. While Apple's entry into the market is symbolic, the key to success will be to create compelling use cases for the average consumer."

Last updated: Apr 6, 2020 at 08:44 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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