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Fitbit not intimidated by upcoming Apple Watch smartwatch launch

Fitbit isn't scared of the Apple Watch launch, expects good competition in wearables market

By Michael Hatamoto on Mar 30, 2015 05:40 am CDT - 0 mins, 58 secs reading time

Wearable maker Fitbit understands the entire wearables industry will be strongly shaken up with the upcoming Apple Watch smartwatch - but is taking a glass half-full approach, welcoming the Silicon Valley giant.


"I think the more important thing for any emerging category is consumer awareness. That's the biggest barrier to success," said James Park, CEO of Fitbit, in an interview with Washington Post. "Anyone - especially a large company - comes in and is able to raise the level of consumer awareness. It's great for everybody."

Fitbit has worked to improve the comfort of its products, while also improving battery life and other hardware functionality.

"We've had a lot of focus on wearability and battery life of our devices. Even with some of our more advanced devices they typically last anywhere from five days to several weeks vs. a lot of our competitors who I think, you read all the press it's maybe a day, maybe less... who knows?"

Looking ahead, Fitbit believes software will continue to be vital to the overall consumer experience. Apps will be able to turn raw data into data that is easier for consumers to digest collected data.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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