HBO, Showtime and Sony are speaking with major Internet service providers (ISPs) in an effort to get "specialized services" as they look to launch online streaming video services.
Ideally, the streaming services don't want to use the Internet's "main thoroughfare" and would rather see their streaming video be allowed special treatment - so instead of facing normal Internet congestion, they could provide more reliable Internet pipelines.
The FCC prevents this type of preferential treatment, but a deal could be granted based on the "specialized services" effort.
This is a rather confusing effort that complicates net neutrality, as broadcasters want their content to be streamed as a managed service. It's unknown if the talks will be beneficial for online video viewers, but we should know more in the future.