Campers enjoying the great outdoors may want a break from their busy day-to-day lives, but that doesn't mean they want to abandon their smartphones and Wi-Fi connectivity, according to Kampgrounds of America (KOA).
Fifty-one percent of campers say they go online at least once per day while camping, and 41 percent note that free Wi-Fi helps them determine where they will stay while camping. Not surprisingly, 86 percent of campers 25 or younger tend to bring a mobile phone, while 29 percent of campers 25 years or older bring a laptop or notebook.
"Camping is not a one-size-fits all travel experience," said Jim Rogers, CEO of KOA, in a statement. "We've evolved our approach to outdoor hospitality by stressing what's behind our yellow sign to ensure we're matching camper expectations consistently, whether they're enjoying the outdoors with a smartphone in hand or a good old-fashioned map."
Oh, and 28 percent of younger campers say bringing a smartphone is almost as bringing toilet paper with them (34 percent).