Consumers trying to abandon their traditional cable and satellite TV subscription have a growing number of options. Before, cord cutters only had a choice of Netflix, Amazon Video, and a few select others - but now content providers are launching online video options, while other disruptive services are launching.
"Programmers see the writing on the wall," said Jim Nail, principal analyst for Forrester Research. "They know that bundles are going away. But they're going to hold out for as long as they can."
Some traditional content providers are learning to adapt, as DISH has its Sling TV - a subscription cable and video on-demand service - and the company hopes it will be disruptive. Meanwhile, Apple is getting involved with "skinny" bundles of select channels, which can be expanded while adding other channels per month.
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