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Swatch CEO says company adding tech functionality to its watches

Swatch wants to add wireless connectivity to its watches, but don't expect the company to directly compete with smartwatch makers

Michael Hatamoto | Mar 13, 2015 at 2:10 pm CDT (0 mins, 43 secs time to read)

Swiss watch manufacturer Swatch plans to include smart functionality into a select line of products, but doesn't want to necessarily compete with Apple and other smartwatch makers. Instead, the company wants to pick select features to include in its "Swatch Touch" products - and leave other manufacturers to develop full lines of smart devices.

Swatch CEO says company adding tech functionality to its watches | TweakTown.com

The company already accounts for 18 percent of total watch sales, according to industry studies, and doesn't want to be left behind as consumers look at smartwatches. Swatch wants to utilize near-field communication (NFC) and Bluetooth connectivity with its devices, hoping that wireless payments could be introduced later down the road.

"We are the world champions of integrating smart functions into a watch," said Nick Hayek, CEO of Swatch, in a statement published by Reuters. "We don't want to produce a mini mobile phone on your wrist. Others can do that."

Last updated: Apr 6, 2020 at 08:44 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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