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Experts: Apple Watch marketing push needs to be long-term effort

Success for the Apple Watch? Think long-term, industry pros believe

Michael Hatamoto | Mar 12, 2015 at 03:36 pm CDT (0 mins, 49 secs reading time)

The Apple Watch is expected to give a major boost to the smartwatch and wearables industry, even though there are plenty of critics. However, Apple should think long-term with the Apple Watch, and future wearables offerings, and not worry about critics.

Experts: Apple Watch marketing push needs to be long-term effort | TweakTown.com

Consumers interested in the Apple Watch understand that it won't be a cheap device, starting at $349 and surpassing $10,000 for luxury models - with the Silicon Valley company trying to cater to affluent consumers. Financial analysts are excited because Apple will yield strong profit margins from the higher-priced models, and there is plenty of long-term market growth potential.

"It's all part of a long game that Tim Cook is playing very smartly," said John Sculley, former Apple CEO, in a statement to CNBC. "He is starting to build out new ways to separate Apple away from Samsung, Google and Android, and all the others out there."

The smartwatch market has garnered interest from consumers, and Apple's initial launch should prove rather interesting.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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