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Intel betting big on low-cost smartphones with cheaper chips

Intel making bigger push into smartphones, aiming to cater to low-cost mobile devices
By Michael Hatamoto from Mar 10, 2015 @ 15:01 CDT

Intel seemed overwhelmed trying to join the smartphone and tablet markets years ago, but has learned from its mistakes, and wants to supply hardware for low-cost smartphones. The company hopes its code-named SoFIA - now known as the X3 chip - will be ideal for cheaper smartphones and tablets, and still looks to win over manufacturers.




At least 20 manufacturers want to use Intel's X3 to power their devices - as Intel looks for new ways to compete with Qualcomm. Intel is now No. 2 in the tablet CPU market, while exploring methods to compete in the smartphone market.


The first Atom X3 smartphones will be available later this quarter, with quad-core 3G and LTE models expected before the end of Q2.


After the release of Microsoft Windows 10 this year, Intel will supply hardware to run Windows-based phones. Intel was initially hesitant to back Windows in the smartphone market, due to low market share, but wants to diversify its mobile portfolio.


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