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'The dress' used for good, now in women's violence awareness campaign

The Salvation Army has used 'the dress' for good, leading their new violence against women awareness campaign.

@smithymayo
Published Fri, Mar 6 2015 5:33 PM CST   |   Updated Tue, Nov 3 2020 12:09 PM CST

The Salvation Army (The Salvos) has taken this highly controversial dress and used it for something other than Facebook arguments with their new campaign that asks the question "Why is it so hard to see black and blue?" Further stating "The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women."

'The dress' used for good, now in women's violence awareness campaign | TweakTown.com

This has been shared around on various social networks along with almost 5,000 re-tweets on their Twitter feed, showing that the The Salvos have some extremely savvy people working behind the scenes. Viral messages with a purpose have begun to pop up in recent times, bringing the ALS ice bucket challenge first to mind.

If you haven't kept up with what exactly 'the dress' is, it's a Roman Originals model that looked blue and black to some and white and gold to others. Striking massive debate throughout the internet a few days ago.

NEWS SOURCE:twitter.com

I'm a competitive gamer and was an eSports employee. Recent changes have seen me hang up the mouse and move over to the technology world, covering all news for TweakTown, ranging from gaming news to opinion articles and the latest tech releases. Expect to see a few different articles on international eSports news and competitive game releases, as well as audio and mobile device content.

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