The Salvation Army (The Salvos) has taken this highly controversial dress and used it for something other than Facebook arguments with their new campaign that asks the question "Why is it so hard to see black and blue?" Further stating "The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women."
This has been shared around on various social networks along with almost 5,000 re-tweets on their Twitter feed, showing that the The Salvos have some extremely savvy people working behind the scenes. Viral messages with a purpose have begun to pop up in recent times, bringing the ALS ice bucket challenge first to mind.
If you haven't kept up with what exactly 'the dress' is, it's a Roman Originals model that looked blue and black to some and white and gold to others. Striking massive debate throughout the internet a few days ago.